Common Digital Marketing Terms and Acronyms
1. Impression
The post or ads that appear whenever a user opens the app or website and see it, no matter whether it is clicked or not the function primarily to help measure the number of people who have seen web pages, posts or advertisements, even if they do not click, comment, or engaged.
2. Reach
Reach is how many people saw the ad, the content reach metric can be seen in Google analytics. Reach is the person who sees the ad. Impression is an ad impression. For example: 300 of your impressions can reach 600 people.
3. Frequency
The number of people who see the same ad on your website.
4. Conversion
Actions performed by the visitor, which are beneficial to the website owner. Such as purchasing products or transactions, subscribing to newsletters, downloading software, registering as members, and so on. Conversion can be said as feeder or customer. We can conclude that the data conversion is a goal of the marketing campaign. A conversion occurs when a person completes his wishes.
5. Remarketing
Shows the same ad to people who have visited the website and have interacted with the ad before. Remarketing is a popular choice for digital marketers. With targeted remarketing you can increase your ROI (return of investment)
6. Metrics
Metric is a measure of value in digital marketing to see the effectiveness of a marketing whether it is successful or not.
7. Segmentation
Grouping customers based on different criteria, purchasing power, and the different needs for the purpose of targeting consumers with the relevant information or ads. Segmentation can also be defined as the process of identifying and analyzing the buyers in the product markets, analyze the difference between buyers in the market. With segmentation allows companies to focus more on allocating resources, to determine the components of the strategy and is a key factor in defeating competitors.
8. Life-Time Value
Values and behaviors carried out by each company to maintain better relationships as partners with customers for a relatively long period of time. The projected revenue that a customer will generate over a lifetime. The point is the time span consumers use products or services from your company
9. Media Purchase Options
Use or choose several media platforms to campaign your product in the form of advertisements for a certain period of time. Choose your media buying options carefully, effectively and cost-effectively that will allow you to reach your target audience without spending your marketing budget.
Media Buying options:
1. CPC – cost per click
2. CPM – cost per 1000 impression)
3. CPV – cost per views /to video)
4. CPA – Cost per acquisition
5. CPL – Cost per lead
6. CPE – cost per engagement
10. SEO, SEM and SMM
SEO is search engine optimization. SEM is: Search Engine Marketing and SMM is Social Media marketing.
To improve your search engine ranking, or start developing social media marketing to reach new clients, you will benefit from knowing about SEO, SEM, and QMS.
SEO and SMO are methods that you can implement yourself whereas SEM and SMM are methods that require paid and targeted advertising that require a budget. SEM, also known as sponsored listings. SEM is one of the most effective marketing strategies today.
11. Device
You must create a web or an ad that can be seen with the device easy and not difficult loading. For example, create a web in the form of amp for mobile phones. Ads or the web are tailored to each device (Mobile, Desktop, iPad, Tablet)
Source: Wikipedia, advicemedia