What is AIDA?
AIDA is Awareness, interest, Desire and Action. This method was invented in 1898 by Elias St Elmo Lewis.
AIDA is important in copywriting formula that focuses on improving your conversion. AIDA model is widely used in the World Marketing and Advertising as a concept which gives an important insight from the perspective of consumers to what they really want.
If used correctly, AIDA can help increase sales of your product, but its application depends on the core business and the products offered. With AIDA you can see clearly and know what elements will be applied to the landing page.
Aida is a traditional sales funnel that has four stages funnel to a sale:
This stage explains the importance to attract the attention of consumers and create awareness about a product being offered. Create content to invite the attention of consumers. You can use the charm buyer to find out the characteristics of the target market so that the content is relevant to consumer needs. It means right on target. Consumers can see your content, seeing an ad, blogpost and Social Media.
This stage is the stage where consumers are interested and curious to know more about the products you offer. This stage is to attract customers to take action visit the website, research your brand, following pages and sign up. Create attractive and informative ads that make consumers interested in the products you offer.
Once you’ve considered that consumers have an interest in the products you sell, at this stage you have to try to create passion and emotional connection to the consumer. Make it your product is a solution to the problems it faces and is more useful than other competitors. Show the advantages of the products you offer. But do not encourage consumers to take a hasty decision.
This stage is where consumers make decisions. You must drive the consumer to make a purchase. You can offer trial products to consumers to ensure that the product you are selling has an advantage over other competitors. Consumers will decide whether to re-buy the same product or not. Keep on maintaining good relationships with consumers.