Common Digital Marketing Terms and Acronyms 1. Impression The post or ads that appear whenever a user opens the app or website and see it, no matter whether it is clicked or not the function primarily to help measure the number of people who have seen web pages, posts or advertisements, even if they do…
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What is the different Objectives and KPIs in Digital Marketing?
Objectives are what need to be achieved. Objectives describe more specific quality results within an organization that the organization / company want to achieve. Here, all or some of the factors contributing. Objectives, Where the company’s direction that we want KPI is a measuring tool used to inform or evaluate important factors to achieve a…
What is Performance Marketing
Performance Marketing is a comprehensive term in which paid advertising and marketing are combined and paid for when a certain action is completed. These actions can include leads generated, sales, clicks, and more. Performance marketing has successfully reversed the traditional value proposition of advertising and has also made it possible to measure ROI in real…
4 Best Accounting Software
In business, small, medium or large businesses definitely need a systematic and not complicated financial management method. Because a financial statement will determine the cash flow of a business. As simple as monitoring income and expenses, recording financial transactions, making a balance sheet, bank reconciliation reports from capital calculations to profit every month. A business…
What is Remarketing in Digital Marketing
Remarketing is targeting people who fail to become customers. Remarketing will serve targeting ads to audiences who have interacted with your site or engaged with your social media. The advantage of remarketing is targeting with high-targeting or very specific target markets that you choose. Remarketing is more directed to the email campaign to reassure customers…
What is Customer Value and Its Benefits
Understanding Customer Value Another thing that needs to be considered in the aspect of business success is customer value. Customer value is the emotional ties that arise from the total benefits received by the customer of a product / service is reduced by the sacrifices incurred to obtain the product. The concept of customer value…
What is E-mail Marketing?
Definition of E-mail marketing Wikipedia says that e-mail marketing is an act or activity of sending commercial messages such as promos, product offers, discounts, membership offers and so on to a group of people using email media. E-mail marketing is a series of product marketing way to send offers, information or promo to prospective customers…
What is Experiential Marketing?
Definition Experiential Marketing Experiential marketing is an approach used by businesses to provide more than just information about a product or service by exploiting the emotions of the consumer experience of a product or service. With the experiential marketing, customers will be able to create an experience that is memorable and positive impact on products…