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Table of Contents
Definition Experiential Marketing
Experiential marketing is an approach used by businesses to provide more than just information about a product or service by exploiting the emotions of the consumer experience of a product or service.
With the experiential marketing, customers will be able to create an experience that is memorable and positive impact on products and services from one another.
Why is Experiential Marketing Important?
- Attractive Consumers are focused on delivering a unique experience for prospective customers so they can build personal connections.
- Increasing profit
- Increase customer loyalty
- Introducing the latest innovations
- Improve product / service branding
- Increase your goals
Media used in Experiential Marketing
- Visual Identity
- Product form
- Co-Branding
- Website
- Communication
- Space or Place
- People
Types of Experiential Marketing:
- Held Products Exhibition / Event
- Held a Seminar or Workshop
- All events such as concerts, festivals, etc.
- Immersive Experience, by getting consumers to understand about your product
- User Generated Content, Consumers play a role in creating content about your product that they already use. Provide a review or rating.
Source: Salesforce
That is really smart. You have to grab people’s attention and their hearts if you really want to make sales, especially these days.
I think this is the only way to effectively market these days. Everything is so competitive. You have to grab people’s emotions immediately.
I think everyone can use this knowledge. With so many competitors out there in every field, you have to find a way to give yourself an edge, and experiential marketing can do that.
These days, not having enough marketing can really make or break your brand or company. This is a smart idea.
With an every-growing business, it’s important to consider things like these. They can really help boost your traffic and interaction with potential clients/customers!
The best way to market your product is to hand it over to your potential customer to play with it. Once they do it’ll be to them as if they already own it and won’t want to part from it.
It’s smart and experience marketing is a great hack for increasing sales across the board.
Experimental marketing is something that most of the brands are considering to reach more and more customers. With the help of social media platforms, brands can easily reach out to their customers effectively.
Got some idea about experiential marketing. But would like to have indepth information. Please share some.
I didn’t know much about experiential marketing which really good to learn about it. Thanks for sharing
It’s the first time that I hear about experiential marketing but it sounds like a great idea. With so many different options, having an emotional experience with a product sounds like a good idea.
Did not even know that experiential was a word! You learn something new everyday.
Marketing your brand is really important to your business growth. Most brands are leaning towards social media to gain more reach. Great info!
Experiential marketing is a strategy that engages consumers using branded experiences. This is all about direct engagement with consumers and creatively interacting with them in a memorable way
I am always interested in the strategy of marketing. I feel like anyone having any kind of business should read that post.