Definition Experiential Marketing
Experiential marketing is an approach used by businesses to provide more than just information about a product or service by exploiting the emotions of the consumer experience of a product or service.
With the experiential marketing, customers will be able to create an experience that is memorable and positive impact on products and services from one another.
Why is Experiential Marketing Important?
- Attractive Consumers are focused on delivering a unique experience for prospective customers so they can build personal connections.
- Increasing profit
- Increase customer loyalty
- Introducing the latest innovations
- Improve product / service branding
- Increase your goals
Media used in Experiential Marketing
- Visual Identity
- Product form
- Co-Branding
- Website
- Communication
- Space or Place
- People
Types of Experiential Marketing:
- Held Products Exhibition / Event
- Held a Seminar or Workshop
- All events such as concerts, festivals, etc.
- Immersive Experience, by getting consumers to understand about your product
- User Generated Content, Consumers play a role in creating content about your product that they already use. Provide a review or rating.
Source: Salesforce
That is really smart. You have to grab people’s attention and their hearts if you really want to make sales, especially these days.
I think this is the only way to effectively market these days. Everything is so competitive. You have to grab people’s emotions immediately.
These days, not having enough marketing can really make or break your brand or company. This is a smart idea.
With an every-growing business, it’s important to consider things like these. They can really help boost your traffic and interaction with potential clients/customers!