Definition of SEO
SEO is a website optimization process that aims to improve the visibility of website pages for the better in search engines.
The understanding of SEO (Search Engine Optimization) according to experts is an optimization process that aims to increase the strength of the blog on search engine pages. What is meant by search engine optimization is to perpetuate to maximize a content or website so that it can appear on the search page or SERP.
What SEO Does Do?
The purpose of SEO itself is very clear; to improve the quality of our website so that it becomes the highest SERP. If an article from a web is at the top of a search, it will give more chances that it will be visited by many people. That’s what most people are looking for who wants their website to be ranked at the top of search engines. Attempts to get it are often called SEO.
For example, if we want to search for men’s shirts, we just need to type in the search engine and the results will appear. Sites that appear on Google’s start page are based on SEO.
To maximize our website on the Google search engine, On-Page and Off-Page SEO techniques are needed.
Please note, the On-Page technique, which is a technique that we do on our website or blog by creating articles that contain targeted keywords and there is a description of the targeted keywords. Off-page SEO techniques are techniques that are carried out outside the website or blog, one of which is looking for backlinks. The more quality backlinks, the better the website is in search engine results (SERP).
This means that SEO activities are not carried out by users or organizations in general. Only the website developers are doing what is targeted.
1. SEO Off-Page
When speaking about SEO Off-Page, it is closely related to backlinks and rank scores. SEO Off-Page techniques are search engine optimized techniques that utilize resources from outside websites or developed content. SEO Off-Page is optimizing page visits for web content with off-page content itself.
One of them is by finding and getting as many backlinks as possible. Good or bad quality backlinks will greatly affect search results related to an optimized content or website. A good backlink will produce a good rank score too. One example of the use of off-page SEO that is quite important is social media. The website will be more easily recognized by Google when they enter a new referral.
SEO Off-Page Factors
The number and quality of backlinks that you have on your website or website is the most important factor of off-page SEO. The more sites linking to your page, the more likely it is that your website will rank at the top of the search engines.
Domain authority is a measure of strength for a domain name. Domain authority is one of many ranking factors that search engines use. Domain Authority is based on three factors: Age, popularity, and Size. And the Domain Authority (DA) results range from 1-100.
While page rank isn’t directly tied to the interaction of your posts on social media, this strategy can attract lots of clicks. This strategy is used by almost all website developers.
Posts on social media that generate lots of clicks will certainly help increase traffic to your site and generate lots of links.
SEO On-Page is a way of optimizing through managing the content of the page itself. As set presence and intensity keywords in titles, subtitles, contents of the article. When you think of the most basic search engine optimization tactics like using keywords in your copy, you are sure to optimize for meta descriptions, HTML code, title tags and alt tags. That’s the basics of on-page SEO. On-Page SEO is an SEO strategy that is carried out from within the website itself, such as fixing website pages, fixing images, placing headings and tags.
SEO On-Page Factors
Install Meta Tag
The most important thing in on-page SEO optimization is the obligation to install Meta Tags such as header tags, title tags, alt tags, and meta description tags. The goal is to make it easier for search engine algorithms to determine which content deserves to rank in the top search results.
Doing keyword research is something that must be done when we want to create SEO Friendly content. The goal is to understand the visitor market and the volume people are looking for. That way the articles we make can compete with other articles.
Optimizing Content Structure
Apart from doing keyword research, we also need to create content that is easy for visitors to read and understand. Use a neat written content structure such as placing keywords in headings and sub-headings, and using bold, italic or underlined keyword writing.
Placing the Post link
There are so many ways that a web master or blog is done because the results are so extraordinary that it increases the attraction of visitors. Linking to other relevant pages on your site will make it easier for search engines to browse all of them, and will also keep visitors on your page longer.
The quality and structure of the content, the performance of the website, and the appearance of every page on your web or blog. Pages that take a long time to load on your web, then impact search engine rankings. Because, the slower the performance of your page, users will be frustrated and leave the page. Loading speed on a blog or website is very important in SEO. Since 2018, Google has set website load speed (on desktop and mobile) as one of the main indicators of SEO. The faster the website loads, the more likely it is to rank higher in Google search results.
The difference between SERP and SEO
Many people sometimes define SERP as SEO or Somewhat even though the definition, function and purpose of SERP and SEO are clearly different. As we mentioned above, we have seen threshold, Difference between SEO and SERP, SEO is a technique whereas SERP is the result. In other words SEO is an action and SERP is the result of that action. So, SEO is an activity that generates SERP. There is only one similarity between SERP and SEO, which is related to Search Engines.