Objectives are what need to be achieved. Objectives describe more specific quality results within an organization that the organization / company want to achieve. Here, all or some of the factors contributing. Objectives, Where the company’s direction that we want
KPI is a measuring tool used to inform or evaluate important factors to achieve a business goal. Each objectives will have one or more KPIs. Good objectives can have KPIs stated in them. Indicators are measurable activity or process that is more specific.
The function of KPI is an indicator used to show how effectively the company is in achieving its main business goals and what are the rarities needed to respond to the company’s condition. Each company has a KPI system that varies depending on the type of company and the targets set in the company.
The different Objectives and KPIs for Branding, Awareness, Sales and Retention in Digital Marketing
1. Branding
Branding | KPIs |
---|---|
Start New Business | Impression |
Business Scaling | Reach |
Identity/Image | Traffic |
Recognition | Engagement |
Determine Brand | Organic Result |
2. Awareness
Brands | ||
---|---|---|
Objectives | KPIs | |
Star New Business | Impression | |
Scaling of Business | Reach | |
Building Brands | Traffic | |
Engagement | ||
Organic Result |
3. Sales
Objectives | KPIs |
---|---|
Promotion Product | Views |
Increase Traffic to seen by more people | Impression |
Improve Reputation | Frequency |
Add Value | Reach |
Ad Recall | |
Engagement |
4. Retention
Objectives | KPIs |
---|---|
Sales Deliverables | Return of Investment (ROI) |
Profit Margin | ROAS |
Revenue | Competitor Pricing |
Increase Reputation | Keywords |
End Goal | Conversion Rate |
Bounce Rates | |
Analytic Rates | |
Retention | |
Engagement |
Source: hubspot, taboola
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