Objectives are what need to be achieved. Objectives describe more specific quality results within an organization that the organization / company want to achieve. Here, all or some of the factors contributing. Objectives, Where the company’s direction that we want
KPI is a measuring tool used to inform or evaluate important factors to achieve a business goal. Each objectives will have one or more KPIs. Good objectives can have KPIs stated in them. Indicators are measurable activity or process that is more specific.
The function of KPI is an indicator used to show how effectively the company is in achieving its main business goals and what are the rarities needed to respond to the company’s condition. Each company has a KPI system that varies depending on the type of company and the targets set in the company.
The different Objectives and KPIs for Branding, Awareness, Sales and Retention in Digital Marketing
1. Branding
| Branding | KPIs |
|---|---|
| Start New Business | Impression |
| Business Scaling | Reach |
| Identity/Image | Traffic |
| Recognition | Engagement |
| Determine Brand | Organic Result |
2. Awareness
| Objectives | KPIs |
|---|---|
| Promotion Product | Views |
| Increase Traffic to seen by more people | Impression |
| Improve Reputation | Frequency |
| Add Value | Reach |
| Ad Recall | |
| Engagement |
3. Sales
| Objectives | KPIs |
|---|---|
| Sales Deliverables | Return of Investment (ROI) |
| Profit Margin | ROAS |
| Revenue | Competitor Pricing |
| Increase Reputation | Keywords |
| End Goal | Conversion Rate |
| Bounce Rates | |
| Analytic Rates | |
| Retention | |
| Engagement |
4. Retention
| Retention | KPIs |
|---|---|
| Keep Loyal/Valuable Customer | Life-time Value |
| Build Trust Relationship with Customer | Customer Acquisition Rates |
| Increasing Reputation | Conversion Rates |
| Rewards | Churn Rates |
| Ratings/Review | Engagement |
| Segment |
Source: hubspot, taboola