What is the different Objectives and KPIs in Digital Marketing?

Objectives are what need to be achieved. Objectives describe more specific quality results within an organization that the organization / company want to achieve. Here, all or some of the factors contributing. Objectives, Where the company’s direction that we want

KPI is a measuring tool used to inform or evaluate important factors to achieve a business goal. Each objectives will have one or more KPIs. Good objectives can have KPIs stated in them. Indicators are measurable activity or process that is more specific.

The function of KPI is an indicator used to show how effectively the company is in achieving its main business goals and what are the rarities needed to respond to the company’s condition. Each company has a KPI system that varies depending on the type of company and the targets set in the company.

The different Objectives and KPIs for Branding, Awareness, Sales and Retention in Digital Marketing

 

1. Branding

Branding	KPIs
Start New Business	Impression
Business Scaling	Reach
Identity/Image	Traffic
Recognition	Engagement
Determine Brand	Organic Result

 

2. Awareness

	Brands
Objectives		KPIs
Star New Business		Impression
Scaling of Business		Reach
Building Brands		Traffic
		Engagement
		Organic Result

 

3. Sales

Objectives	KPIs
Promotion Product	Views
Increase Traffic to seen by more people	Impression
Improve Reputation	Frequency
Add Value	Reach
	Ad Recall
	Engagement

 

4. Retention

Objectives	KPIs
Sales Deliverables	Return of Investment (ROI)
Profit Margin	ROAS
Revenue	Competitor Pricing
Increase Reputation	Keywords
End Goal	Conversion Rate
	Bounce Rates
	Analytic Rates
	Retention
	Engagement

 

 

 

Source: hubspot, taboola